The Chief Home Officer Podcast
Are you a mama entrepreneur struggling with marketing? Do you want to build a marketing plan that doesn’t require you online all the time? Is the thought of a marketing strategy completely overwhelming to you? Do you just want to live your super amazing life without worrying about where that next client is coming from? Hey, I’m Genevieve Christianson and I’m so pumped you are here at The Soulful Marketing Mama Podcast! I remember feeling SO overwhelmed at the idea of marketing my service-based business. There was so many opinions, options, courses, programs, calendars, and more. I HATED not knowing what to do, so I just did everything and anything. I was so OVER it, that I contemplated just shutting down my business entirely. But, then I figured out that the over complication was the root of all my marketing problems. I really leaned into this, and discovered that I needed to over simplify--not the other way around. I call this ENERGY-PROOF MARKETING. After falling back in love with my business, I decided to take on the under-discussed topic of marketing as a service provider and mama entrepreneur. On The Soulful Marketing Mama you’ll find tactical marketing strategies, mindset shifts to help you stay sane even in the thick of business and motherhood, as well as guest expert interviews with some of the top online business mamas out there! (And on occasion, we’ll chat about things OUTSIDE of business too, because let’s be real....as mamas we talk about anything together.) Grab your coffee, diet coke or glass of wine and let’s chat all things marketing, entrepreneurship, and motherhood on The Soulful Marketing Mama Podcast! Connect with me here: www.instagram.com/neonsoulmarketing www.facebook.com/groups/coolmommarketing hello@genevievechristianson.com
Listen on:
Episodes
Monday Sep 12, 2022
Monday Sep 12, 2022
Hey mama!
In today's episode, we're covering one of the most used tools as an entrepreneur running an online business, Canva. If you are a solo entrepreneur who provides either done-for-you services or manages your own marketing via Canva (maybe both!), you're definitely going to use Canva!
Our guest today is Brenda Cadman, a verified Canva expert, who helps entrepreneurs tackle their hot mess Canva accounts! Brenda tackles questions like "how to make my graphics look professional and not DIY?" and "how can I organize my Canva account so I can save more time inside the app?"
You'll learn how to use this as a real marketing tool, because if you run an online business, you need graphics to support your content!
If you want to connect with Brenda, go check out her out below!
BrendaCadman.com
Facebook.com/groups/howtousecanva
In the meantime, let's connect! Send me a DM and let me know what you thought about the episode!
www.instagram.com/neonsoulmarketing
www.neonsoulmarketing.com/community
Can't wait to hear your thoughts and takeaways!
Monday Aug 29, 2022
Monday Aug 29, 2022
If you are a done-for-you service provider, you NEED a framework for your services. This is the best way to level up you services, charge a higher-rate and have built-in sales-focused content.
Ready to learn more? Jump over to our community www.neonsoulmarketing.com/community.
Looking to take your sales and marketing to the next level? Hop on the waitlist for our newest (yet to be named) course! We talk all about frameworks in the FIRST module!
www.neonsoulmarketing.com/waitlist
Can't wait to see you there!
Monday Aug 22, 2022
Monday Aug 22, 2022
Are you feeling like you can't get out of a creative rut? Maybe your content is sounding watered down, not like you, or just inauthentic?
This episode dives into if you should place yourself on a content ban!
Let's dive in!
Connect with us here inside our FREE facebook community!
Monday Aug 15, 2022
Monday Aug 15, 2022
Hey friends! In today's episode, I want to show you the powerful marketing that can happen with you have a super niche.
I know everyone and their mama talks about niching in, niching out, etc., but here's the deal--a niche helps you not only define yourself as a go-to expert, but also helps you create marketing and content that people want to consume. Win-win, right?
I can't wait to have you listen to this episode (some parts are a little scratchy becuase this was done live) and hear all about your own super niche!
Ready to learn more about niching in and reaping the rewards? Download my free Super Niche eBook HERE and then come join us inside our free Facebook community. Can't wait to see you there!
Monday Aug 08, 2022
Monday Aug 08, 2022
Hey mama! On today's episode, we are going to get started energy-proofing your marketing as a mama entrepreneur. There are a few key components to creating a marketing plan that work with your real-life, instead of against it!
Here is your simple 5-step system:
1. Define your super niche! This is crucial, because when you're talking to everyone, you're talking to no one.
2. Create a framework. A framework supports you and your clients from A to Z when they work with you. This helps build credibility AND create an amazing client experience--which are both needed if you want referrals rolling through the door.
3. Build a network. You have social media at your finger tips--USE IT! :)
4. Build content pillars and categories that make sense. Hate videos? Don't start a TikTok. Love writing? Maybe a blog is the perfect format for your content! KEEP IT SIMPLE.
5. Serve your clients and serve them well. Yes, this is a marketing activity.
I'd love to have you come join us inside our Facebook group and share how YOU are energy-proofing your marketing too! Join us at www.neonsoulmarketing.com/community
Want to connect on Instagram? Click here and shoot me a DM about today's episode! Can't wait to hear what you think!
Thursday Aug 04, 2022
Thursday Aug 04, 2022
Hey hey! In today's episode, we're covering a topic that most marketers shy away from--NETWORKING! As a service provider, networking is a critical part of your business. I know as a mama entrepreneur who probably is so focused on others that this can be hard, but your network is truly your biggest asset in your business.
We will cover the three steps to create your online network, so that you can spend less time on social media and more time selling and serving.
After you listen to the episode, come connect inside our Facebook community! We'd love to see you there!
And as always, shoot me a DM with any thoughts on today's topic! I'd love to hear from you at www.instagram.com/neonsoulmarketing!
Friday Jul 29, 2022
Friday Jul 29, 2022
On today's FIRST episode ever, you'll get a little background on me, my business and a few of my marketing philosophies for solo entrepreneurs!
I'm so excited to have you join me on this journey. Inside this episode you'll hear:
How and why I started my freelancing journey
Why I decided to niche in to a specific service
A little experiment I tried in late 2021 that had MASSIVE results in Q1 of 2022
What to expect on this podcast
and more!
Come join the movement of real-life marketing strategies for living your *real* life? Come join us in the FREE Facebook community, Marketing + Content for Solopreneurs at www.neonsoulmarketing.com/community
Let's connect on Instagram! Find me at www.instagram.com/neonsoulmarketing.com.
Interested in starting your freelance business? Go to the best of the best! Micala Quinn is literally the queen of freelancing, motherhood, and building an online business. Go download her free Freelancing Crash Course at www.neonsoulmarketing.com/micalaquinn!
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